We are Psyched! Radio

Psyched! Radio SF is an independent 501c3 non profit DIY radio station located in San Francisco, California, founded by a diverse group of music lovers.

Discover Psyched! Radio SF: Where Independent Music and Community Thrive

Psyched! Radio SF is an independent 501(c)(3) nonprofit DIY radio station, record label, and concert production group based in San Francisco, California. Since our inception in 2021, we’ve championed underrepresented voices in music, focusing on Iberoamerican and underground communities while creating a global platform for independent artists.

Our reach is global: we’ve hosted bands from over 20 countries, including the USA, Mexico, Argentina, France, Japan, Brazil, and Colombia. With a passionate community of 120 volunteers, 60 unique radio shows, and over 1,200 monthly listeners, we’re powered by diversity—70% of our DJs are BIPOC, 60% are queer, and 70% are femme. Our Instagram following of 17,000 fans and YouTube views surpassing 1 million reflect our growing influence in the music scene.

A Growing Legacy of Events and Festivals
Since our first Psyched! Festival in 2022, we’ve expanded our presence in live music, growing from 6 shows in the first year of our festival to 32 in 2024. We’re also proud to produce the annual Tenderloin Music Festival, which debuted in 2024 with 13 shows across iconic venues. Whether at The Great American Music Hall, Rickshaw Stop, or the UC Theater, Psyched! Fest has become a highlight of the year, showcasing local and international talent alike.

A Community-Driven Mission
At Psyched! Radio SF, we believe in the power of collaboration and community. Our success is made possible by individual donors, sponsors, volunteers, and partnerships with renowned
organizations and venues like Goldenvoice, Haight Street Arts Center, KEXP, Live Nation, and many others. We’re committed to fostering a platform where multiracial, queer, and independent creatives can flourish.

Meet Our Founder: Goyri
Psyched! Radio SF was brought to life by Goyri, a renowned radio DJ and cultural curator with over 22 years of experience. A co-host of KEXP’s “El Sonido,” Goyri’s passion for amplifying underrepresented voices has established him as a leading figure in the Iberoamerican and underground music scenes. In addition to spearheading Psyched! Radio SF, Goyri is a journalist, poet, and festival organizer who creates immersive experiences that blend music, art, and community.

How You Can Support
Psyched! Radio SF thrives on support from people like you. Whether you’re inspired to sponsor an event, fund our station, or contribute to our festivals, your partnership directly fuels our ability to bring boundary-pushing music and art to the world. Join us in growing a movement of independent culture that’s as diverse and dynamic as the city we call home.

For sponsorship, grants, or partnership opportunities, please reach out to us. Together, we can continue to amplify the voices of a new generation of creatives.

If you are interested in making a personal contribution to this new group of multiracial creatives, please visit the Donate page.

Psyched! Radio SF board of directors

Guillermo Goyri

President
Programming Director
Booking Director
Psyched! Records Director
Psyched! Films Director

Meredith Lee

Chief Financial Officer

Janelle Viera

Secretary
Promos Director

Veronica Palmer

Music Director

Alberto Salazar

Fundraising Director
Street Team Director

Whitney Hall

Merch Director

Olive Black

Hospitality Director

Carlos Domenech

Web Department
Director

Eber Bravo

Psyched! Films Director

Aliah Gaotete

Psyched! Records Director